SundanceTV – “HQ 2015″

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AMBITION

Elevate and refresh SundanceTV’s experiential presence at Sundance Film Festival. Sundance Channel re-branded itself SundanceTV with an updated brand identity – 2015’s HQ space was the launch of the new brand to the Sundance community. SundanceTV is the Festival’s official TV partner, and SundanceTV HQ is the channel’s largest consumer-focused activation of the year.

ACTION

Took over production and programming responsibilities for SundanceTV HQ, increasing the quality and volume of consumer engagements onsite. Overhauled design and leveraged Giant Step’s influencer relationships to ignite a new level of excitement that hadn’t been seen in the space since its initial launch 6 years prior.

• Introduced new programming elements to SundanceTV HQ, including a daily live music series; kept space dynamic with ongoing changeovers from “day” to “night” programming.
• Created a warm and inviting environment, encouraging guests to stay longer and visit more frequently, fostering deeper engagements.
• Leveraged Giant Step’s database to invite new influencers

Developed and executed several brand and sponsor activations, including:
• Chobani Yogurt Café
• Lay’s Sweepstakes Activation
• Hershey’s (Brookside) Giveaways
• SundanceTV Screenprinting Activation
• Film Panel series
• Live Music Performances
• LensCrafters Photo Booth
• Grey Goose Bar

IMPACT

13K+ influencers in attendance

Increased awareness and improved perception of SundanceTV and its original programming

Successful renewal of sponsorships and participation (discussions already in progress)